The aim of the Bachelor's Degree Program in Business Administration at Istanbul Yeni Yüzyıl University is to provide students with a comprehensive understanding of fundamental business principles and practices. This program is designed to prepare students for entry-level positions in various industries or for further education in business-related fields. Through a curriculum covering areas such as accounting, finance, marketing, management, and business ethics, students will develop the knowledge and skills necessary to analyze business problems, make informed decisions, and effectively manage resources. The program emphasizes critical thinking, communication, and teamwork, preparing graduates to adapt to dynamic business environments and contribute positively to organizational success. Graduates will emerge with a solid foundation in business administration, ready to pursue careers in diverse roles such as marketing coordinator, financial analyst, human resources assistant, or management trainee.