The Undergraduate Program in Public Relations and Advertising, housed within the Faculty of Communication, has a primary objective of addressing the workforce needs within the public relations and advertising sector. The program is designed to offer comprehensive education covering various areas, including public relations, corporate communications, advertising, media planning, advertising research, creative writing, advertising management, brand awareness, consumer behavior, digital marketing, and advertising. Furthermore, it aims to cultivate professionals in public relations and advertising who possess the requisite skills and knowledge to adhere to international standards in the field.