"Financial Services Marketing (Thesis) (Turkish)" focuses on advanced research and applications in marketing strategies within the financial services sector, such as insurance, banking, investments, and other financial services. This specialization involves in-depth study of consumer behavior and market needs in financial services, developing innovative marketing strategies to meet these needs. Students conduct original research under academic supervision, culminating in the preparation and presentation of a thesis that contributes new insights or advancements in the field of financial services marketing. The thesis program emphasizes analytical thinking, problem-solving skills, and the ability to develop and implement effective marketing strategies to support financial services and achieve market objectives.