The Public Relations and Advertising Master's Program is structured around a comprehensive curriculum comprising courses, seminars, and research endeavors aimed at establishing a solid theoretical and methodological foundation for both the public relations and advertising domains. The program encompasses a wide array of topics, including public relations theories, advertising theories, research methodologies, digital-age public relations and advertising practices, persuasion and rhetoric theories, digital marketing, health communication, as well as the interplay between neuromarketing and advertising, and neuromarketing and public relations. Additionally, the curriculum covers subjects such as perception management studies, providing students with a well-rounded understanding of these disciplines.