The Master Program in Marketing Communication aims to train students to understand and respond effectively to contemporary marketing needs and consumer behaviors. It emphasizes the development of creative strategies in marketing communication and the implementation of socially responsible projects. The program also explores the intersection of technology, communication, and persuasion, particularly in relation to brand positioning. Moreover, students will develop expertise in strategic media planning and sponsorship management while upholding ethical values. Overall, the program seeks to produce graduates with strong analytical thinking, research skills, and the ability to meet the demands of both the industry and academia.