Neuroscience _ Thesis

location Location : Turkey
degree Degree : Master Degree (Thesis)
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Program summary :

The utilization of fMRI as a marketing tool was pioneered by Gerry Zaltman of Harvard University in the late 1990s. Neuromarketing represents a burgeoning field aimed at providing a deeper understanding of consumer responses and informing the development of more effective marketing strategies. This interdisciplinary marriage of neuroscience and marketing has given rise to neuromarketing, a novel field dedicated to exploring the neural mechanisms influencing consumer behavior. Employing various neuroscience research methods such as fMRI, EEG, and Eyetracking, neuromarketing seeks to elucidate the decision-making processes of consumers. Through neuromarketing, we gain insights into why consumers make certain decisions and which brain regions are implicated in these choices. Uskudar University stands as the pioneer in offering the first Neuromarketing Master's Program in Turkey.

About Program

Degree

Degree

Master Degree (Thesis)

Duration

Duration

24 month

Submission End Date

Submission End Date

2024-10-08

About Program

tuition before discount

tuition before discount

$ 4300
per year

tuition Fee

tuition Fee

$ 4085
per year

Cost After Discount

Cost After Discount

$ 4085
per year

Cash Payment Fees

Cash Payment Fees

$ 4085
per year

Acceptance Deposit Amount

Acceptance Deposit Amount

$ 1000

Preparatory School Fees

Preparatory School Fees

$ 1275
per year

Language

Language

English

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