Neuroscience _ Thesis

Uskudar University

Location : Turkey

Degree : Master Degree (Thesis)

Program summary :

The utilization of fMRI as a marketing tool was pioneered by Gerry Zaltman of Harvard University in the late 1990s. Neuromarketing represents a burgeoning field aimed at providing a deeper understanding of consumer responses and informing the development of more effective marketing strategies. This interdisciplinary marriage of neuroscience and marketing has given rise to neuromarketing, a novel field dedicated to exploring the neural mechanisms influencing consumer behavior. Employing various neuroscience research methods such as fMRI, EEG, and Eyetracking, neuromarketing seeks to elucidate the decision-making processes of consumers. Through neuromarketing, we gain insights into why consumers make certain decisions and which brain regions are implicated in these choices. Uskudar University stands as the pioneer in offering the first Neuromarketing Master's Program in Turkey.