Neuromarketing _ Thesis

location Location : Turkey
degree Degree : Master Degree (Thesis)

Program summary :

Gerry Zaltman of Harvard University made the pioneering use of fMRI as a marketing tool in the late 1990s. Neuromarketing emerges as a promising avenue for gaining deeper insights into consumer responses, laying the groundwork for the development of more impactful marketing strategies. This fusion of neuroscience and marketing birthed the interdisciplinary field of neuromarketing, dedicated to unraveling the neural mechanisms underpinning economically significant behaviors. Employing advanced neuroscience techniques such as fMRI, EEG, and Eyetracking, neuromarketing investigates the decision-making processes of consumers. Through neuromarketing, we uncover the rationales behind consumer decisions and identify the neural pathways guiding them. Uskudar University proudly offers the first Neuromarketing Master's Program in Turkey.

About Program

Degree

Degree

Master Degree (Thesis)

Duration

Duration

24 month

Submission End Date

Submission End Date

2024-10-08

About Program

tuition before discount

tuition before discount

$ 3870
per year

tuition Fee

tuition Fee

$ 3870
per year

Cost After Discount

Cost After Discount

$ 3870
per year

Cash Payment Fees

Cash Payment Fees

$ 3870
per year

Acceptance Deposit Amount

Acceptance Deposit Amount

$ 1000

Preparatory School Fees

Preparatory School Fees

$ 1275
per year

Language

Language

Turkish

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