Strategic Marketing and Brand Management (Master)

Altinbas University

Location : Turkey

Degree : Master Degree (Thesis)

Program summary :

The aim of the Master's Degree Program in Strategic Marketing and Brand Management, Thesis track, is to provide students with advanced knowledge, research skills, and strategic insights in the fields of marketing and brand management. This program is designed for individuals seeking to deepen their understanding of marketing strategies, consumer behavior, and brand development while conducting original research culminating in a thesis. Through a comprehensive curriculum covering areas such as market analysis, brand positioning, marketing communication, digital marketing, and strategic management, students will gain expertise in both theoretical concepts and practical applications. The program emphasizes research methodology, critical analysis, and strategic planning, preparing graduates for leadership roles in marketing, brand management, consulting, or academia. By completing a thesis, students will contribute to the advancement of knowledge in the field while demonstrating their expertise in a specific area of interest within strategic marketing and brand management. Graduates will emerge with a strong theoretical foundation, research proficiency, and strategic thinking skills to address complex challenges in the dynamic marketing landscape and drive brand success.