The aim of the Associate program in E-Commerce and Marketing at Beykoz University is to provide students with fundamental knowledge and practical skills in the fields of e-commerce and marketing. Through a comprehensive curriculum, students will gain an understanding of the principles and practices of online business operations, digital marketing strategies, and consumer behavior in the online marketplace. The program emphasizes hands-on learning experiences, case studies, and real-world applications, enabling students to develop proficiency in e-commerce platforms, digital marketing tools, and effective sales techniques. Graduates will be prepared to pursue entry-level positions in e-commerce companies, marketing agencies, or start their own online businesses.