Marketing Communications with AI Integration

University of Westminster

Location : United Kingdom

Degree : Bachelor Degree

Program summary :

The BSc in Marketing Strategy focuses on the impact of new media technologies and customer profiling on creative decision-making. Developed with industry input, this degree equips students with specialist knowledge to select media channels and craft effective messages. Students can boost employability with qualifications from the Institute of Data and Marketing and the Chartered Institute of Marketing. The program covers consumer behavior, branding, and digital marketing techniques. Students gain practical experience through live client briefs and access to a digital marketing lab. Career opportunities include roles in marketing communications, advertising, public relations, brand management, and digital marketing.