This innovative program is designed for you to get ahead of the pack so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing you can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization social media mobile technologies data science visual analytics and e-commerce that will lead to the success of your organization and your career.