The objective is to equip students with the necessary skills to manage administrative processes within sports and sports organizations effectively. This includes the ability to analyze both internal and external environments, solve problems, and make informed decisions. Additionally, the program emphasizes staying updated on innovative and interdisciplinary studies in sports and technological developments. Furthermore, it aims to instill in students the ability to represent sports culture and lifestyle, while also training them to become sports managers with coaching, leadership, mentoring, and analytical thinking skills.