Situated within the Department of Public Relations and Advertising, the Master's program in Advertising and Brand Communication offers both Thesis and Non-Thesis options. This applied graduate program prioritizes hands-on learning experiences through the integration of case studies and practical fieldwork. It equips students with an extensive understanding of advertising theories, research methodologies, brand management strategies, brand design principles, and innovative advertising techniques. Furthermore, students gain proficiency in conducting empirical research in these areas. Additionally, the program offers a diverse range of elective courses in communication sciences, public relations, and marketing communication, enabling students to tailor their academic journey with a multidisciplinary perspective.