The Master's program in Advertising and Brand Communication, offered in both Thesis and Non-Thesis formats, was established within the Department of Public Relations and Advertising. This graduate program is practice-oriented, emphasizing practical application through case studies and fieldwork. It provides students with a comprehensive understanding of advertising theories, research methodologies, brand management principles, brand design concepts, and creative advertising strategies. Moreover, students develop proficiency in conducting scientific research within these domains. Additionally, the program offers students the flexibility to choose elective courses from communication sciences, public relations, and marketing communication, enabling them to pursue a multidisciplinary course of study.