Financial Services Marketing (Non-Thesis)

Istanbul Ticaret University

Location : Turkey

Degree : Master (Non - Thesis)

Program summary :

"Financial Services Marketing (Non-Thesis) (Turkish)" focuses on specialized marketing strategies within financial services such as insurance, banking, investments, and other financial services. This specialization involves studying consumer behavior and market needs in the financial services sector, and applying marketing methods to meet these needs. Students learn how to develop innovative marketing strategies and use market analysis tools to understand trends and opportunities in the financial market. The non-thesis program typically emphasizes practical projects and case studies that help students apply marketing concepts in real-world scenarios within financial services.