Public Relations and Advertising (Non-Thesis)

Uskudar University

Location : Turkey

Degree : Master (Non - Thesis)

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Program summary :

The Public Relations and Advertising Master's Program offers a diverse array of courses, seminars, and research studies geared towards providing a theoretical and methodological framework for individuals interested in public relations and advertising. Covering topics ranging from public relations theories and advertising methodologies to research methods and digital-age practices, the program equips students with essential knowledge and skills. Additionally, subjects such as persuasion and rhetoric theories, digital marketing, health communication, and the relationship between neuromarketing and advertising/public relations are explored. Through this comprehensive curriculum, students gain a thorough understanding of the complexities inherent in these fields.