The program aims to provide students with practical skills and specialized knowledge in strategic marketing and brand management without the requirement of a thesis. The program focuses on equipping students with industry-relevant expertise through experiential learning, case studies, and practical projects. With a curriculum tailored to current market trends and emerging strategies, students will develop a deep understanding of marketing principles, brand development strategies, consumer behavior analysis, and digital marketing techniques. The program aims to prepare graduates for successful careers in marketing, brand management, advertising, and related fields, where they can contribute effectively to organizational growth and brand success.