The Master's program in Advertising and Brand Communication, offered with both Thesis and Non-Thesis tracks, is housed within the Department of Public Relations and Advertising. This graduate program is designed to be practical, emphasizing real-world application through case studies and fieldwork. It offers students a thorough understanding of advertising theories, research methodologies, brand management principles, brand design concepts, and innovative advertising strategies. Moreover, students develop the capability to conduct rigorous scientific research within these domains. The program also provides flexibility through elective courses in communication sciences, public relations, and marketing communication, allowing students to pursue a multidisciplinary approach to their studies.