Established within the Public Relations and Advertising, the Master's program in Advertising and Brand Communication offers both Thesis and Non-Thesis options. This practice-based graduate program is supported by case studies and field studies, emphasizing hands-on learning experiences. Students enrolled in this program receive comprehensive instruction in advertising theories, advertising research, brand management, brand design, and creative advertising strategies. Furthermore, they acquire the skills necessary to conduct scientific research on these topics. Additionally, students have the opportunity to customize their academic experience by selecting elective courses from communication sciences, public relations, and marketing communication, allowing for a multidisciplinary approach to their studies.