Marketing Communication (Thesis)

Istanbul Topkapi University

Location : Turkey

Degree : Master Degree (Thesis)

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Program summary :

The goal of the Master Program in Marketing Communication is to equip students with the skills needed to navigate the ever-evolving landscape of contemporary marketing. This includes analyzing market needs, consumer behavior, and emerging trends in a timely manner. Furthermore, the program aims to foster creativity in marketing communication, encouraging the development of social responsibility projects and innovative strategies. Additionally, students will explore the intersection of technology, communication, and persuasion within the context of brand positioning. Emphasis is placed on cultivating expertise in strategic media planning and sponsorship management, while also instilling a strong sense of ethical values and analytical thinking. Ultimately, the program seeks to produce graduates who are well-prepared to meet the demands of both the industry and academia.