Visual Communication

Arts University Bournemouth

Location : United Kingdom

Degree : Bachelor Degree

Program summary :

Visual Communication explores graphic design, image generation, typography, and screen-based design. The course emphasizes a combination of technical skills, self-criticism, collaboration, and awareness of audience and context. Students engage in 'hybrid' processes combining traditional and digital media. The program encourages multidisciplinary approaches, critical thinking, and ethical sustainability in design. Assessment is coursework-based, with an emphasis on analytical, innovative, and culturally-informed visual communication solutions.