The main objective of the Media and Communication Program is to train qualified professionals with comprehensive theoretical and practical knowledge in the field. These professionals will understand the usage areas of media tools and environments, be well-versed in new media theories and practices, and excel in information and document management supported by information technology. They will possess strong written and oral communication skills, be knowledgeable and efficient in corporate communication, and be able to determine the techniques, tools, and information technologies required for media and communication applications.