The program aims to provide students with advanced knowledge of public relations and marketing communications theories and practices, emphasizing advanced social research techniques and a real case study approach. Graduates can pursue careers as brand managers, public relations experts, and corporate communications managers in advertising agencies, public relations companies, and other related fields.The program aims to provide students with advanced knowledge of public relations and marketing communications theories and practices, emphasizing advanced social research techniques and a real case study approach. Graduates can pursue careers as brand managers, public relations experts, and corporate communications managers in advertising agencies, public relations companies, and other related fields.